13.12.2019
Yahoo asks: ‘Would you like a flame-broiled Whopper with a super-sized side of Star Wars spoilers?’ Entertainment Weekly says, ‘This all sounds like J.J. Abrams’ worst fast-food nightmare.’ Heroic Hollywood calls it ‘One of the most bizarre marketing campaigns ever produced.’ And for Horizont, it’s a ‘brilliant spoiler campaign’ and the ‘debut for speech recognition in marketing’. For us though, it’s our latest stunt for our friends at Burger King.